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Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Exam is a comprehensive certification that validates a professional’s knowledge and skills in using Marketing Cloud to create personalized customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is valuable for marketers who want to demonstrate their expertise and advance their careers. By passing the MKT-101 Exam, professionals can gain a competitive advantage in the job market and bring value to their organizations.

>> MKT-101 Valid Exam Notes <<

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q11-Q16):

NEW QUESTION # 11
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A file drop automation to execute an import every time a record is updated or added.
B. A scheduled automation to import a file containing all of their subscribers.
C. A scheduled automation to occur every 15 minutes to ensure the data is current.
D. A scheduled automation to import a nightly file of updated or changed records.

Answer: A

NEW QUESTION # 12
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

A. Envelope content
B. Link Content
C. Footer
D. Email body

Answer: A

NEW QUESTION # 13
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

A. Test Send
B. Send Preview
C. User-Initiated
D. Guided Send

Answer: C

NEW QUESTION # 14
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:

A. data extension with opt in status
B. WebCollect
C. Send email activity which contains a link to subscription center
D. SmartCapture

Answer: C,D

NEW QUESTION # 15
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers

A. Responses are not sent within 24 hours of the outbound message.
B. Responses are not sent within the Conversation Window.
C. Response contained "stop" in the message content.
D. Next keyword was not specified on the outbound message.

Answer: A,D

NEW QUESTION # 16
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